THE CHALLENGE Reechus, an innovative EAP (Employee Assistance Program) system, was trying to break into a market dominated by established competitors. Their in-house website build on a limited platform looked unprofessional and lacked credibility needed to compete with industry leaders. Without internal design and development skills, they couldn't create the polished presence required to win enterprise clients. Additionally, they needed a robust content management system to execute their content-driven traffic strategy and a centralized hub to convert visitors from various channels into demo bookings.