Two yoga teachers launching a new Yoga Alliance-accredited teacher training program wanted to launch a website. They had written content and outlined a structure for a one-page website. After reviewing their content I recommended creating a content marketing strategy. They were skeptical at first, but when I delivered the first draft of a content strategy, they begin thinking differently about how they wanted to talk about their program and roll it out. They also took a step back to clarify their goals and were interested in learning more about SEO. We also started discussions around content types and creating a content calendar for social media (still in progress as of this posting).