ValuPilot - Landing Page Design

David-Toyosi

David-Toyosi Gbadamosi

Project Overview

ValuPilot is a modern evaluation service aimed at helping startups showcase their potential to investors with clarity and confidence. The goal was to design a sleek, trustworthy, and data-driven landing page that simplifies startup assessments through structured reports and visual storytelling. We focused on a clean layout using Purple and pastel purple tones to reflect innovation, professionalism, and approachability.

Challenge

The primary design challenge was to create a landing page that:
Builds instant trust and credibility with founders and investors.
Translates complex evaluations into clear, digestible content.
Visually differentiates from traditional SaaS and finance tools.
Works seamlessly across mobile, tablet, and desktop.
Feels modern, but not overly corporate or cold.

Solution

We crafted an intuitive, conversion-optimized landing page featuring:
A concise hero with a strong H1 and call-to-action, supported by a visual preview.
A benefits section using a bento grid and bold “10x” icon statements.
A pastel-themed “Our Process” section with minimal icons and a step-by-step layout.
Testimonials section with real feedback in a soft, bubble-style layout.
A simple contact form with a compelling headline and clear structure.
Responsive UI for all screen sizes, developed fully in Framer.

Results

Clear brand messaging helped reduce bounce rate in early tests.
Investors praised the report layout and trust factor.
Founders better understood the value proposition through refined UI.

Scope of Work

Brand color, tone, and visual definition
Hero, Benefits, Process, CTA, and Testimonial section design
Responsive layout for desktop, tablet, and mobile
Developed entirely in Framer
Typography scale system for web, tablet, and mobile
Icon direction and image generation prompt crafting
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Posted May 14, 2025

Designed a data-driven landing page for ValuPilot to enhance startup evaluations.

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Timeline

May 9, 2025 - May 14, 2025