Brand identity, my inspiration was drawn from the natural environments where our bees thrive. I aimed to reflect the uniqueness of each honey variant through the design elements and color schemes used. The robust and industrial look of the "Seaside" tin signifies strength and longevity, much like the coastal cliffs where our bees face the ocean winds. In contrast, the "British Summer" jar is adorned with a kaleidoscope of wildflowers, representing the diversity and vibrancy of British meadows during the warmest months.