Ebitsu // The Future Of Prams

I had the privilege of being hired by start-up Ebitsu, to conceptualise and create a product video, along with a suite of ads for social media platforms. This project was particularly rewarding for me, as it allowed me to take control of both the creative and technical aspects. I was responsible for not only the design and direction but also the execution of all the 3D work and visual effects, resulting in a fully cohesive campaign.

The challenge was to present this innovative tech product in a way that captured its advanced functionality while also communicating its sleek, premium design. To achieve this, I created a clean, futuristic environment that reflected the product’s cutting-edge nature. Every detail, from the lighting to the camera shots, was designed to draw attention to the pram’s unique features and highlight them in the best possible way.

The pram itself has a range of advanced features that needed to be clearly showcased in the video. These include front and rear lights for enhanced visibility, intuitive button controls, and an adaptable seat that can incline, recline and be turned to accommodate both newborns and toddlers. Additional innovations include a rain screen, air filter, insulated seat, built-in thermometer, bluetooth audio integration, sunshade, and a long-lasting battery. My goal was to make sure that each of these features was not only visible but demonstrated in a way that would engage and appeal to the audience.

Using the provided schematics and CAD files, I remodelled and optimised the assets to ensure they fit the overall aesthetic and narrative of the video. I took charge of all the lighting and texturing, aiming to bring a photorealistic quality to the animation and ensure the pram looked as tangible and premium as it would in real life.

For the animation, I used Cinema 4D alongside Octane Renderer to create high-quality, realistic renders. To emphasise the product's features in action, I used X-Particles for effects like the rain and After Effects for final visual polishing and additional VFX. This blend of 3D , animation, and VFX gave the video a cinematic quality, while still maintaining the clean, futuristic tone that was essential for the brand’s identity. 

Ultimately, this project allowed me to combine creativity and technical skill, resulting in a final product I’m extremely proud of. The video not only highlights the pram’s innovative features but also helps to show a strong focus on cutting-edge design.