Increasing donations by 130% through social media

Jacey Vi

Brand Designer
Marketing Strategist
Social Media Manager
Figma
Instagram
Notion





My role:

  • Worked with run sites across the world to promote the company’s values and principles.
  • Developed social media strategies to solicit new donations and new audiences.
  • Designed all social media content - editing videos, editing podcasts, posts
  • Developing marketing initiatives into social calendars and coordinating scheduled posts
  • Coordinated in person and virtual events.



The Stats 💯

  • Increased social media engagement by 60% & increased donations by 130% — making this the highest donations TFF has seen.
  • Successfully managed the Foundations first virtual fundraising event.





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