Eden Bloom Funerals offers deeply personal and compassionate end-of-life services, including bespoke funeral planning, wakes, and celebration of life events. They approached me to create a website that could delicately convey their thoughtful approach and calm professionalism, while guiding users through what can be a challenging and emotional journey. The project required an intentional and empathetic design process, where tone, typography, and structure worked together to communicate warmth and clarity.