How I helped a global media brand funded by Dua Lipa
Michael Danso
How I helped a Global media brand founded by Dua Lipa with 80+ reach
The Problem
As the platform expanded, subscription journeys became fragmented — making it harder for users to understand when and why to commit, even when interest was high.
The Goal
Create a subscription experience that felt natural, confident, and editorially aligned — so readers could move from interest to subscription without friction or explanation.
Key Decisions
Clarified when and why users subscribe
Simplified subscription touchpoints across the site
Aligned subscription flows with editorial rhythm
The Outcome
Service 95 gained a scalable subscription foundation that supported repeat readership and long-term growth, without compromising the brand’s editorial integrity.
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Posted Feb 27, 2026
Service 95 gained a scalable subscription foundation that supported repeat readership and long-term growth without compromising the brand’s editorial integrity.
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