Digital Marketing Executive I Digidarts

Digidarts is a 360-degree performance marketing agency, I was in the paid social media marketing team handling 5 clients (3 e-commerce (Ikikai, Shivani Bhargava, Minaki), 1 Fintech(Gromo), 1 lead generation(Chefkart)) with total monthly budget of Rs 40 lakhs+ Approx. (5 clients).

Coordinated with Google team for running campaigns and optimization on Google AdWords.

Within my tenure, the number of App installs of Fintech client jumps from 10k to 30-40k per month. And the CPL of lead generation client drops by 28%.

Created and maintained daily, weekly(campaign-wise) data in the excel sheets for the client and weekly and monthly meetings.

Created and maintained monthly reports and PPT for the client that includes all the monthly insights, learning, and strategic initiatives.

Helped the creative team in creating the ad copies and ad communication.

Based on daily data and weekly meeting decisions, had to do tweaks in the campaigns.