Framer App Landing Page | AnnuCal Startup

ⓘ AnnuCal is an innovative calendar app startup offering a unique calendar management tool designed for the long view. It provides a minimalistic, full 12-month schedule overview to help users find gaps, focus on priorities, and optimize their time. My task was to create a high-converting Framer landing page that presented this early-stage web app as a professional, essential tool, driving sign-ups for their beta release despite limited pre-existing app visuals.

AnnuCal was at a critical early stage: they had a powerful idea for maximizing user focus and time efficiency but needed a website that could command attention and trust to secure beta users globally. The main challenge was building a professional and aspirational visual identity without a large library of polished in-app screenshots or videos.

I delivered a high-converting, single-page website that embodied AnnuCal’s philosophy: simplicity, clarity, and focus. Leveraging Framer, I used minimalist design, deliberate motion, and strategic use of color to create a professional, trustworthy (warm) environment that sold the concept and the benefit of the app, not just the features.

Looking for a Framer partner who can deliver your business vision? I build digital experiences that solve business problems, sell products and services, secure funding, and position companies for market success.

Ready to start? https://cal.com/denibel/20min