Brand Identity Design

From ballerina's grace to baker's passion, a story unfolds in 16 delicate layers - the same number of meticulous folds that create their signature palmier. Hand-drawn illustrations, rendered in traditional watercolor, dance across the packaging, capturing the founder's journey and the heart that fuels her creations. Echoing the intricate craftsmanship of the pastry itself, this branding & packaging design project showcases the power of whimsical illustration to tell a story of transformation and elevate a brand.