TikToks and Reels | Professionally edited
Gaby Martinez
I decided to embark on my freelance journey a couple of years ago and throughout the experience, I've encountered not only amazing clients but challenges that have taught me to understand every client's need.
As you scroll down this post, you'll notice how the client's brand identity comes through not only with the graphic elements but with the editing style (examples are also linked!).
💻The Details
Client: VK Branding
Status: On-going partnership
💡Description
VK Branding is a beauty industry social media agency based in Australia with whom I've had the opportunity for the last couple of years to work on editing material for their clients (Astromantique, VitalPlus Australia, Gernetic, etc).
Astromantique, VitalPlus Australia, GERnetic (In order).
💻The Details
Client: 136Home
Status: On-going partnership/Special Content
💡Description
Anthony Rodriguez, also known as 136Home, is a Home Decor, DIY + Design blogger and content creator based in San Francisco. Anthony's style is very minimalist and bright, creating a contrast with his 2 primary colors: Black and white. For him, it was important to give possible new followers a short quick introduction of what his page is about, hence his signature intro and outro.
Rug refresher, Aged pieces (In order)
💻The Details
Client: Ashley LaBarrie
Status: On-going partnership/Special Content
💡Description
Ashley is a wellness interior designer based in Los Angeles. Her style is minimalist and moody. Most of her content consists in giving tips and quality information and that ends with quite a lot of text on the screen. To make the text easy to read, color grading comes into play to create a contrast between the information given and the background.
Quick Guide, Compelling Interiors (In Order)
💻The Details
Client: Dr. Melanie Denton
Status: On-going partnership
💡Description
Dr. Melanie Denton creates content about Dry Eye + Ocular Esthetics. Not only do I work on editing her Instagram reels but I'm also in charge of her Youtube content. Melanie's branding is consistent throughout her content thanks to the prominent use of her color palette not only on graphics elements but in the text as well.
GoodRx Sponsored Post, Eye Safe Beauty Ad (In Order)
💻The Details
Client: Ceramic Pro Elite Newark
Status: On-going partnership/Special Content
💡Description
Ceramic Pro Elite Newark specializes in paint protection film ceramic coating and luxury auto detailing. This particular partnership has been so fun and interesting to work with because it definitely pulled me out of my comfort zone. These videos do not have any type of text on screen or motion graphics, therefore their strong quality is the quick editing style based on the beat of the music.
Porsche 911, AUDI Q7, Red Tucson (In Order)
💻The Details
Client: Redeemer City to City
Status: On-going partnership
💡Description
CTC is a non-profit organization based in New York that trains, coaches, and resources leaders who cultivate gospel movements in global cities. I've had the opportunity to edit all kinds of material for them; from podcast segments, and talking head videos style to annual reports and inspirational videos.
The Gospel, Podcast Segment, Annual Report (In Order)
💻The Details
Client: CodeBlueMedia
Status: Selected projects
💡Description
CBM is a real estate marketing agency based in Toronto, Canada. I had the opportunity to work with them for a couple of months on a few selected projects for their clients (Starke Realty and HAUS Real Estate). These videos are heavily based on the quick text on screen, transitions and cuts, motion graphics, and stock footage.
Year Check Up, Condo or Home (In Order)
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NOTE: Not all clients and materials were previously listed. For more information and examples, please contact me!
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Posted Feb 1, 2023
A few selections of material I've worked on and how every single project needed a different approach.
