Around Guwahati Food Festival Marketing Campaign

The Around Guwahati Food Festival in 2019 presented an exciting opportunity to showcase the region's culinary delights and cultural vibrancy. As part of the marketing team, I spearheaded a multi-faceted campaign to generate buzz and excitement leading up to the event, leveraging motion graphics, social media teasers, print designs, and more.



Announcement Motion Graphics Video

To kickstart the campaign, we crafted a captivating announcement motion graphics video, highlighting the festival's dates, venue, and the promise of gastronomic indulgence. This video served as a teaser, generating anticipation and excitement among the target audience.











Motion Graphics Band Reveal

To build anticipation and reveal the lineup, we produced an official motion graphics video announcing the headlining band, The Local Train, and other guest performers. This reveal generated excitement and solidified the festival's reputation as a must-attend event in the region.





Our efforts culminated in a resounding success, with the festival attracting nearly 8000 attendees. The combination of engaging motion graphics, social media teasers, and visually appealing print designs captivated our target audience, resulting in a vibrant and well-attended event.





Post-Event Content Creation:

Following the festival, I curated an aftermovie showcasing highlights of the event, including culinary offerings, crowd reactions to performances, and memorable moments. This content served as a lasting memento, immortalizing the festival's atmosphere and generating excitement for future editions.