Branding + UX content strategy + web design + Webflow development + bilingual integration

We heard from a successful non-profit organization that supports families before, during, and after the childbirth process. The organization needed to spread the word about new programs they were launching – but their arsenal of marketing materials was limited to a logo and a three-fold brochure. The client challenged Pixelida to expand their brand identity to provide a credible, world-class visual impression. They also challenged us to create a sleek and user-friendly website with the capacity to capture leads for future programs and invite eligible families to apply for services.

As a busy non-profit, the team preferred that we lead the process from start to finish. First, we held workshops with the organization’s leadership to align on the desired direction. Then, we designed a new visual identity and produced a comprehensive style guide to ensure consistency. During the next phase, we proposed an effective strategy for organizing the organization’s web content. We built two searchable directories – one that allowed users to find doulas in their area, and another to list upcoming events – and executed several no-code automations allowing the team to manage sign-ups and waiting lists independently.

Our client loves their fresh visuals and website! Their users can now easily find the information they’re looking for amid a bright, compelling web environment, and the site is designed to allow the team to make changes on their own, without our help. As a result of their new brand identity, the organization is now able to serve even more families.