This project involved the creation of a unique and sophisticated visual identity for Marc Böhm, a professional psychologist specializing in individual and couples therapy. The key objective was to convey trust, professionalism, and a personal touch through the branding. The chosen font, TAN Harmoni, provided an elegant blend of modernity and classic appeal that aligned seamlessly with the psychologist’s ethos.

Typography: The TAN Harmoni typeface was utilized for its distinct and stylish qualities, emphasizing clarity and emotional warmth. This choice effectively positioned the practice as both contemporary and deeply rooted in professional values.

Color Palette: A combination of a bold orange and classic black created contrast and visual interest, subtly implying passion and stability — essential elements in the field of psychology.