Since 2022, I’ve been editing all ad campaigns for Exhale Healthy Coffee, a health-focused coffee brand known for its clean energy and performance benefits. My role involved creating a mix of YouTube ads and talking-head social videos, focused on clarity, pacing, and storytelling that converts.

Each ad was crafted to keep Exhale’s tone authentic, energetic, and visually sharp — helping the brand communicate trust and performance to health-conscious audiences.

I handled the full editing workflow, including color correction, sound design, pacing, and delivery optimization for different ad placements (YouTube, Instagram Reels, and Facebook).