Brand Strategy for a Kenyan Fashion Startup

Lewis Ngunyi

J's apparel, a fast-growing suits brand in the EA region, needed a solid brand strategy to speak to audiences from 3 different countries while not compromising the brand identity of the central brand. Tailoring a tone that was a blend of the 3 cultures infused with the organisational brand resulted in steady, organic growth of the brand and sales.
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Posted Jun 21, 2023

Developed a comprehensive brand strategy for a fashion startup in East Africa to increase brand awareness and sales.

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