Role Models for Models- Grassroots Campaign

​Total Spend: $500 (credit) on Facebook Ads Total Reach: Website traffic increased 83%, Engagement over 250,000 unique engagements Bonus: Jewelry featured on the cover of Washington Post and during a Ted Talk The jewelry studio had a limited budget that didn't allow for hired models, hair, or make-up artists. This campaign focused on highlighting incredible people in the local community in an editorial format. All models were asked to pose in a way that made them feel powerful. They were interviewed about their passions, what made them feel confident, and what they loved most about the jewelry. They were not paid, they were given all of the photographs free of charge and asked to share the posts on their social media. Everyone received a piece of jewelry as a thank you. Not only did our role models post their editorials, but they also continue to wear their jewelry and act as brand advocates for the brand. After launching the campaign, the jewelry's online presence doubled. The photos were featured on the front page of The Washington Post and as a profile picture for a Ted Talk Speaker. You can see the full collection at: www.thegirlthatdid.com