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Context
Control Z is an innovative Indian startup, set out to transform perceptions around renewed mobile phones.
The Challenge
Control Z's mission is clear: extending the lifecycle of devices through advanced renewal processes, championing sustainable technology, and reshaping consumer attitudes toward conscious consumption. The key challenge was ambitious: to make renewed phones not just acceptable but genuinely desirable, aspirational, and future-oriented.
Control Z brand overview
Control Z product photography
Our Approach
Driven by the core concept, "A New Life," we developed a cohesive brand strategy, visual identity, and positioned renewed phones as sleek, sophisticated alternatives to brand-new devices. We carefully crafted an elegant visual identity paired with intuitive UX and UI design. This communicated that sustainability and desirability are not mutually exclusive.
Brand identity, vertical A
Brand identity, vertical B
Website design
Brand mark, square
Brand application, vertical
Brand system, horizontal A
Brand system, horizontal B
See more work at bykins.com
0 likes · 5 views · Jul 29, 2026
Branding and website for Control Z, an Indian startup transforming perceptions around renewed mobile phones. Built around the core concept "A New Life."
