SF BART: Youth outreach & TikTok strategy! 📲

Melody ✨

Marketing Strategist

Video Producer

iOS

I'm working with Bay Area Rapid Transit (BART.gov) on developing creative new ways to connect them with San Francisco Bay Area's youth & young adults (known as Gen Alpha & Gen Z!)

This includes the creation of a first-of-its-type TikTok strategy that considers the unique challenges and responsibilities that come with creating content for a government.

Some out of context screenshots of TikTok videos I produced for BART!

Building on top of my on top of my prior experience as a TikTok content creator, I am actively involved in handling the start-to-finish production of most videos (including drafting, filming, and editing!) Additionally, I also help guide the production of videos created by others at BART.

We're still in the early stages of this project, but you can check out the videos as they go live on @sfbart's TikTok page! 👇️

(Videos I created include https://www.tiktok.com/@sfbart/video/7027238183494634757 and https://www.tiktok.com/@sfbart/video/7026872279246130479.)

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