I collaborated with a sustainable energy platform similar to Arcadia.com to design and develop a visually appealing and highly functional website. The goal was to create an engaging user experience that effectively communicated the company’s mission of promoting renewable energy and sustainability. This project focused on both pre-launch and post-launch phases, ensuring a seamless digital presence that resonated with eco-conscious users and potential customers. Scope of Work

1. Website Design & Development

• I designed a modern, responsive website that emphasized the platform’s mission, core services, and user-friendly navigation.

• The website featured interactive elements such as energy-saving calculators, subscription plans, and real-time energy usage data to engage users and encourage sign-ups.

• I implemented SEO best practices and optimized the site for performance, ensuring fast load times and improved search engine rankings.

• I integrated analytics tools to track user behavior and engagement, providing insights for further optimization.

2. Branding & Visual Design

• I developed a strong brand identity, including logo design, color schemes, typography, and brand guidelines that reflected the platform’s commitment to sustainability.

• I designed custom icons, illustrations, and infographics to visually convey complex information about renewable energy solutions in an engaging manner.

• I created branded marketing materials, such as banners, social media graphics, and email templates, to support digital marketing campaigns.

3. Post-Launch Support

• I provided ongoing maintenance and support, addressing technical issues and implementing regular updates to ensure optimal performance.

• I conducted A/B testing on various elements of the website, continuously refining the user experience to improve conversion rates and user engagement.

• I adjusted and evolved branding assets based on user feedback and new product developments, maintaining a consistent and fresh brand image.

The result was a high-performing website that not only drove user engagement and sign-ups but also strengthened the platform’s presence as a leader in the renewable energy sector.