Project Overview:I am responsible for managing the social media content creation for Bongo Shutki, a prominent dry fish brand. This project involves following the provided brand guidelines, crafting engaging content, creating a content calendar, and offering ad copywriting services to enhance the brand's online presence and marketing efforts.
Client: Bongo Shutki (Dry Fish Brand)
Scope of Work:
Brand Guideline Adherence: Ensuring strict compliance with Bongo Shutki's brand guidelines in all content creation to maintain brand consistency and integrity.
Content Creation: Developing high-quality and visually appealing social media content, including images, graphics, videos, and captions, that resonate with the target audience and align with the brand's values and messaging.
Content Calendar: Designing and managing a comprehensive content calendar to ensure a consistent posting schedule across various social media platforms. This calendar outlines the content themes, posting dates, and the strategic timing of posts to maximize audience engagement.
Ad Copywriting: Crafting persuasive and compelling ad copy for promotional posts and advertisements to drive customer engagement, clicks, and conversions.
Audience Engagement: Monitoring social media channels, responding to comments, messages, and engaging with the audience to build brand loyalty and foster positive relationships.
Performance Analysis: Regularly analyzing the performance of social media content to assess engagement metrics, reach, and conversion rates. Making data-driven decisions to optimize future content strategies.
Campaign Planning: Collaborating with the client to plan and execute special marketing campaigns and promotions aligned with the brand's goals and objectives.
Trend Monitoring: Staying updated on industry trends and incorporating relevant trends into the content strategy to keep the brand's social media presence fresh and relevant.
Deliverables:
Visually appealing and brand-aligned social media content.
A well-structured content calendar.
Engaging and persuasive ad copy for promotional campaigns.
Regular performance reports and analytics.
Project Duration: [Insert project duration]
This project aims to elevate Bongo Shutki's online presence, engage a wider audience, and enhance brand recognition through strategic social media content creation and marketing efforts. By adhering to brand guidelines and implementing effective content strategies, the goal is to establish Bongo Shutki as a leading player in the dry fish market.