[Branding] Jonathan Paul Fitovers Rebrand
Brian DeFrees
Brand Strategist
Logo Designer
Creative Director
Adobe Creative Suite
Adobe Lightroom
Adobe Photoshop
Jonathan Paul Fitovers
Overhaul and complete rebrand for the Jonathan Paul Fitovers brand of eyewear. Logo, photography, creative elements including print ads, website and trade show booths were completely rethought and redesigned.
Before:
After:
![[Graphic Design] Freeze Racer Album Art](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/jmzhrmzeiynua7bsyqiv)
![[Graphic Design] American Vines Logo, T-Shirt, Album Cover](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/kadxkxzemfihzlciymvv)
![[ Photography ] Cocktails](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/ueibfyleeilfugoah3q9)