An educational top-of-funnel page that walks the reader through five failure modes of their current cutting board — bacteria, warping, chemical leaching, odour, and difficulty cleaning. The KURA Board is the answer to each one. The page never feels like a sales page. By problem five, the reader has diagnosed themselves. The CTA is the natural conclusion.

Wrote the full article copy: five distinct problems, each with research backing and a specific product fix

Designed a red/green badge system (PROBLEM vs FIX) that creates instant visual shorthand as the reader scrolls

Alternated section backgrounds (cream → white → cream) and image placement (left → right) to prevent visual monotony across 5 near-identical sections

Built a "Then vs Now" transformation strip in Deep Slate between the final problem and the closing CTA — consolidates the argument before the ask

Added a mid-page CTA strip after section 3 to catch readers already convinced at the midpoint

Kept the KURA Board out of sections 1–3 deliberately — the page earns the product reveal

Responsive across all three breakpoints, image grids collapse cleanly on mobile