Atelier C Visual Identity and Packaging

Atelier C Visual Identity. The brand is for premium chocolates that are modern and rooted in elegance, craftsmanship, refinery.

Inspired by the art nouveau movement and its natural forms and curvilinear lines 🖼️ The art nouveau movement emphasized craftsmanship which is what inspired me to use this style while designing this brand. This movement also mixed fine and applied art by creating functional pieces that were aesthetically pleasing as well.

Since this brand is rooted in elegance, modernism and craftsmanship, this style represents the brand perfectly. The chocolates are not just chocolates they are works of art 🍫🖼️

Fun fact, Art nouveau is actually the precursor to modernism, meaning in led to modern design 🤓