Dropbox: Visual Motion Identity for 2024 WIP Conference

Ashley Vong

Project Overview

Dropbox hosts an annual event called "Work in Progress" where they showcase their latest product updates, discuss future directions of their technology, and engage with customers and industry leaders about the evolving landscape of work.
For their 2024 conference, we conceptualized and created the visual motion identity. These graphics were designed to promote and build excitement for the event leading up to the conference, capturing attention across digital platforms and generating buzz. These same animations were seamlessly integrated into the event itself, displayed throughout the conference to create an engaging, dynamic atmosphere and enhance the overall attendee experience.
Animated logo loops
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Posted May 9, 2025

We created the motion identity for Dropbox’s 2024 "Work in Progress" event, driving pre-event buzz and energizing the conference with dynamic visuals.

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