To show the core function of the Linear with the Slogan of "The issue tracker you'll enjoy using."
My roles:
Motion design
Sound design
*Solo project
Solution:
In a world where tech ads are dominated by high-frequency cuts, hyper-kinetic typography, and flashing visuals, I wanted to step back and try something different.
This is a soft, tender concept ad for Linear.
I focused on a slower, warmer rhythm and tactile depth — aiming to touch on the quiet joy of craft, precision, and emotional clarity when handling your work.
Tooling shouldn’t feel like a sensory overload; it should feel like poetry in motion and we can feeling the warmth and intention in every detail.
Process
Thank you.
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Posted Aug 18, 2026
Created a concept ad with a unique approach for Linear's core function.This is a soft, tender concept ad for Linear.I focused on a warmer rhythm and depth .