I managed the digital marketing

I managed the digital marketing and paid ad campaigns for SmileCraftZA, a new Shopify-based dental and lifestyle store. My role included creating and optimizing AI-powered Facebook and Instagram ads, developing engaging social media content, and implementing low-budget strategies to drive conversions. I monitored campaign performance, analyzed metrics to maximize ROI, and provided data-driven recommendations to grow brand awareness and generate consistent sales for the new store.