Beauty Brand's Strategic Email Marketing Management

I was responsible for managing this client's monthly marketing efforts, which involved helping to plan monthly marketing calendars with a copywriter, overseeing the copywriting phase, as well as the graphic design phase. And lastly, getting approved designs implemented into Klaviyo and scheduled accordingly.

Constant A/B tests were also done to both campaigns and flows to best optimize CTR and open rates. Additionally, I was responsible for helping plan new automations (e.g. Rewards Flows based on Loyalty Points Accumulation Goals) and oversee / project manage the copywriting and designs, after which I'd implement them fully into Klaviyo.