Logo Design: Creating Memorable Brand Identities

Murad Rauf

Graphic Designer
Logo Designer
UX Designer

Two years ago, I had the privilege of working on an exciting logo design project for the Singapore Peace Centre. The objective was to create a visually striking and meaningful logo that would encapsulate the center's mission of promoting peace and harmony within the community.
For this project, I drew inspiration from Singapore's cultural diversity and the idea of unity. I incorporated elements from various cultures present in Singapore, such as delicate lotus flowers, symbolic doves, and a color palette that blended calming blues and vibrant greens.
The lotus flowers symbolized purity and enlightenment, while the doves represented peace and harmony. These elements were delicately integrated into a unique, harmonious design. The choice of colors aimed to evoke a sense of tranquility and growth.
In addition to the logo, I also worked on stationery design to ensure that the brand's message and identity were consistently communicated. The stationery included letterheads, business cards, and envelopes, all featuring the newly designed logo.
The result was a logo and stationery set that not only visually represented the Singapore Peace Centre's values but also resonated with its audience, conveying a message of unity, peace, and harmony. It was a fulfilling project that highlighted the power of design to convey meaningful messages and create a lasting impact.
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