madre natura

madre natura is a contemporary Australian fashion design house. The name translates to ‘Mother Nature’ in Italian. madre natura believes that respect for the environment is equally as important as respect for ourselves. This guides the label with every decision they make and aligns them with their values: Sustainable, Ethical, Circular and Slow-Fashion. We developed a simple design system for the creative which put the garments and materials front and centre and at the heart of m_n. The brand illustrations and typography would always be secondary to these elements. The wordmark is derived from an old hand-cut typeface. The mark pays homage to the artists of the past and the artisans that design and make their clothes. https://www.madrenatura.com.au/

Credits Featured Brand Work, World Brand Design Society, online, UK Featured Brand Work, The Branding Collective, online, UK Featured Brand Work, Branding_design, online Featured Brand Work, The Designersbookshop, online, Sweden