Project Overview

The company’s email marketing efforts were underperforming due to poor segmentation, ineffective automation, and impersonal messaging. With low engagement and deliverability issues, marketing emails failed to nurture leads effectively.

Emails lacked personalization, making outreach feel generic and disengaging.

Existing nurture campaigns had readability and formatting issues, reducing their effectiveness.

Poorly timed email workflows led to multiple messages being sent too close together, overwhelming recipients.

Contact lists were not properly segmented, leading to irrelevant messaging and lower engagement.

Revised nurture campaign content to improve readability, structure, and engagement.

Implemented personalization tokens (names, locations, company names, contact owner details) to make emails feel more tailored and relevant.

Optimized email workflows by introducing logical delays between messages, ensuring a smooth and natural cadence (e.g., sending a welcome email first, then waiting two days before inviting the contact to a webinar).

Refined audience segmentation based on lead activity, source, and category to ensure each contact received targeted, relevant content.

✅ Increased email open rates by 15% through better content, timing, and segmentation. ✅ Boosted click-through rates by 6%, leading to higher engagement with campaigns. ✅ Improved deliverability and sender reputation by reducing unsubscribes and spam complaints. ✅ Strengthened lead nurturing with more relevant and personalized email experiences.