Real Links is an AI-powered platform focused on employee referrals, advocacy, internal mobility, and engagement. I was responsible for designing and developing the complete website, translating the brand and product into a modern, conversion-focused digital experience.

The goal was to communicate a complex SaaS product in a simple and engaging way while creating a visual system that felt modern, trustworthy, and enterprise-ready.

With multiple audiences, product features, success stories, and resources to communicate, the website needed a clear structure that could scale across a large number of pages.

I designed the website around a strong visual hierarchy, combining a dark premium aesthetic with subtle gradients, product interfaces, cards, and interactive elements.

The experience was structured to guide visitors from understanding the product to exploring its capabilities and ultimately booking a demo.

I also created a scalable design system for typography, spacing, buttons, cards, navigation, and responsive layouts to maintain consistency throughout the site.

The entire website was developed in Framer, with 15+ pages built and connected into a consistent system.

I focused on:

Responsive layouts across desktop, tablet, and mobile

Reusable components and sections

Smooth interactions and transitions

CMS-driven content where needed

Complex navigation and dropdown interactions

Product UI presentations

Performance-conscious implementation

Consistent responsive behavior across 15+ pages