Are you a fan of beauty, but would prefer a more natural look? Would you prefer that your makeup provide a dewy, glowing finish instead of the all-too-familiar matte look? Even more so, would you love to be finished with your entire beauty regime in five minutes or less? Allow us to introduce Glossier, a fresh new beauty brand that shines in its subtlety.
The Company
Spawned from the famous beauty blog, www.IntoTheGloss.com, Glossier has ventured into making their own mark on the beauty industry. However, their approach to the industry shifts from the standard pathos, and this subtle change has inarguably shifted the foundation of beauty to something a bit more foundation-free.
We’ve all come across products that promise an ‘undetectable, upgraded version’ of your own skin; Glossier, instead, focuses on the skin itself, suggesting that the true secret to a perfect base is ditching pore-clogging products altogether. Glossier’s initial release includes both a ‘last touches’ style makeup line and a skincare set that contains all the essentials for a nourished, glowing skin barrier– from brightening niacinamide to a hydrating hylauronic acid. While the company will continue to add both skincare and beauty products to their line, Glossier has stressed their dedication to the natural glow. According to their founder, Emily Weiss, “you give life to products- products don’t breathe life into you”.
The Products
As mentioned, Glossier’s initial launch includes a perfect skincare routine for the everyday beauty enthusiast. The “Milk Jelly Cleanser” is a hypoallergenic ph-balanced wash that breaks down dirt and oils from the day without stripping the skin. The “Priming Moisturizer” is a soothing and moisturizing formula that both reduces redness and, you guessed it, also acts as a primer to lock in additional products, whether it be makeup or additional serums. The “Balm Dotcom” – an instant cult classic – is an organic and paraben-free balm that can be applied to the lips, cuticles, and other rough patches on the skin.
The brand also features makeup products that enhance natural beauty, but don’t weigh you down. The latest fan-favorite is “Boy Brow” which claims to thicken, fill in, and groom brows with a single swipe. The product pulls from the model brow that's recently taken the internet by storm, promising an effortlessly full brow that’s free from harsh lines and prominent streaks.
Where to Buy Glossier
The critically-acclaimed beauty brand recently launched a pop-up showroom in New York that features all of their products. If you aren’t lucky enough to live in New York City, their products are available online. The brand currently ships to all 50 states in the U.S. and Canada.
Are you interested in becoming a Glossier girl? Let us know in the comments below!
