ГЛАС МОГА: Youth Civic Engagement Identity
Melina Dimitrova
ГЛАС МОГА (Voice Can) is a social impact campaign and visual identity for a digital civic engagement platform designed for youth. The project aims to encourage young people to voice opinions, join community initiatives, and report local issues.
Concept
The platform needed a visual identity that felt approachable and energetic enough to resonate with a younger audience, while still communicating the seriousness of civic participation. The design language balances bold, youthful energy with clarity and purpose.
Design Concepts & Strategy
Aesthetic Concept: The visuals adopt a warm, approachable "scrapbook" style, blending realistic textures like torn paper and pins with elegant floral photography and soft gradients. This bridges the gap between digital activism and real-world, grassroots action.
Typography & Layout: Bold, metallic header typography is paired with a clean, elongated serif font for readability on textures, ensuring that the informational hierarchy remains intact across different social media formats (post, story, and landscape banner).
Visual Identity & Campaign Design
ГЛАС МОГА Campaign Design 1
ГЛАС МОГА Campaign Design 2
ГЛАС МОГА Campaign Design 3
This project was created as a competition entry.
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Posted Jun 25, 2026
Visual identity and campaign design for a digital civic engagement platform encouraging young people to voice opinions and join community initiatives.
