SaaS Blog Content

Convert.com is an A/B testing and CRO service. They tasked me with writing an article titled "How to Turn Mounds of Data into Usable, Meaningful Insights (2021 Guide).

I and the team at Convert.com had meetings and discussed the plan of attack. They started me off with a well-outlined brief.

I wrote the 10X content from deep research and interviews. The result was a fantastic piece of engaging content -- a brand asset that keeps on giving.