Social Media and Brand Strategy for Fruitful Womb Doula Services

Client Overview Fruitful Womb Doula Services was founded in 2018 by Elisabeth van der Wilt at just 18 years old. Despite early challenges—including industry gatekeeping, blackmail, and losing a client to another doula—her passion for birthwork never wavered. Her first official sale was just $80, and from there, she built her business based on the needs of her first birth and postpartum client. Today, her mission is to support women in every stage of life, from fertility to birth, postpartum, and menopause, offering loving and non-biased support. She envisions herself as a lifelong friend or extended family member to her clients, guiding them through their journeys with body positivity and self-love.

The Challenge Before working with us, Fruitful Womb Doula Services faced several key obstacles:

A lack of a defined brand message and inconsistent audience targeting.

Minimal engagement on social media and little promotional content.

No clear content strategy, leading to low visibility and client inquiries.

Imposter syndrome and feeling that her brand wasn’t aesthetically appealing enough.

Difficulty structuring her services beyond traditional doula offerings, such as holistic coaching and yoni steaming products.

Elisabeth wanted to create a thriving online community and generate leads through social media while remaining authentic to her holistic, free-spirited brand vision.

Our Approach To address these challenges, we implemented a strategic, multi-phase plan:

Brand & Content Audit – Reviewed her current brand identity, website, and social media presence to identify strengths and areas for growth.

Business & Content Strategy Development – Defined her target audience (SAHM entrepreneurs, women 30+ seeking natural health solutions, and women experiencing menopause) and refined her core messaging.

Content & Social Media Planning – Developed a structured content calendar with engaging reels, stories, and posts to showcase her expertise.

Messaging & Positioning Enhancement – Crafted compelling messaging that emphasized her core values of love, body positivity, and holistic wellness.

Implementation & Guidance – Provided execution support, including scriptwriting, CTA development, and engagement strategies to help her build an online community.

Since implementing a strategic content and business plan, within 3 months, our client has experienced significant growth in audience engagement and client interest. Key milestones include:

Increased Engagement: Social media interactions grew by 777% and external taps increased by 33.3%, with more meaningful conversations happening in comments and DMs.

More Client Inquiries: A rise in direct messages and booking requests led to higher conversions.

Stronger Brand Identity: Elisabeth now confidently presents her brand in alignment with her vision, embracing the 'holistic hippie' aesthetic she always envisioned.

Content Consistency: A structured approach to content creation reduced stress and made it easier to share valuable insights.

Virtual Workshop Success: Hosted a workshop with 12 sign-ups, increasing brand awareness and warming up potential future clients.

Event Networking: Attended multiple industry events, successfully securing several yoni steaming clients.

Bereavement Support Expansion: Took on a bereavement client who may soon transition into a full doula client.

Menopause Services Growth: Now has a waitlist for new menopause support clients

Stronger Brand Presence: While still in the early stages, these results show that a clear strategy, targeted engagement, and consistent content are driving business growth.

Conclusion & Future Growth Through intentional branding, content planning, and strategy execution, Fruitful Womb Doula Services transformed from an uncertain, inconsistent brand to a well-positioned leader in holistic birthwork. Moving forward, Elisabeth is focused on building her reproductive health clientele, growing her Facebook community, and expanding her reach through paid social media opportunities and a future podcast.