Seasonal Short-Video Sales
Dyson Chaw
I executed two seasonal zongzi video-sales campaigns, from March to September in 2022 and again in 2023. The projects combined short-video promotion with product sales operations. Across both campaigns, 120,000 units were sold and GMV exceeded RMB 1.2 million.
This case study summarizes my previous business experience. Figures describe combined project-level results.
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Posted Oct 4, 2026
Ran two seasonal zongzi short-video sales campaigns in 2022 and 2023. Combined results: 120,000 units sold and over RMB 1.2 million GMV.
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Timeline
Mar 1, 2022 - Sep 30, 2023
