Website revamp in Webflow for a B2B brand

‍Relay Commerce operates & acquires exceptional e-commerce SaaS companies. They buy businesses that are ready to scale and pair them with their world-class operating team to accelerate growth.

The brand wanted to revamp its website with a more consistent and modern visual design, improve Core Web Vitals, and give a smooth browsing experience to its potential customer. We worked with them to redesign their Webflow site to better reflect their brand.

The B2B industry demands a serious and formal approach to design visually but the brand wanted a premium look with a modern design for this industry. It was imperative that we created a visual design with vectors and animations that still felt clean and in line with another premium B2B websites.

Apart from design, speed and performance were also important and that’s why we needed to deliver a dynamic experience but keep page load times at a bare minimum.

The design was done using Figma and the website was given a very distinct color theme that resonates with the SaaS industry. A cool mix of icons, animations, and other elements was a part of the whole design system.

Some of the key Webflow tweaks that we executed:

Figma to Webflow in just a week

Restricting non-business emails in Webflow Forms

Best Webflow SEO practices applied

Responsive design for all devices

Webflow CMS search in Blog

Category-wise Webflow blogs segmentation

The revamped website has a much better design theme and user experience. the new site structure and capabilities facilitate an appealing hub for their customers. The proper collaboration of design and communication presents the brand with more trust and credibility.

The website was able to achieve a performance score of 86 for mobile screens while it was 98 for desktop.