10 years of building ad
Tom Bician
10 years of building ad creatives. The tools changed completely.
Started with Google Web Designer and Photoshop. Now it’s Figma Motion, Jitter and AI.
Across national and international brands, from automotive and retail to finance sector, one thing stayed the same: one message, a hook in the first second, a clear CTA. Everyone can generate 50 variations now. Knowing which one to ship is the skill.
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Posted Oct 20, 2026
10 years of building ad creatives. The tools changed completely. Started with Google Web Designer and Photoshop. Now it’s Figma Motion, Jitter and AI. Across...
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