PurePhoto Photography Print Store Landing Page Design

Designed a refined, gallery-style landing page for PurePhoto — an online platform that sells premium framed prints from renowned photographers. The goal was to create a minimalist, aesthetic shopping experience that emphasizes visual storytelling and room inspiration.

Designed a clean, elegant hero section that highlights artwork quality

Focused on visual hierarchy to showcase the photography without distraction

Built a layout that balances eCommerce functionality with gallery presentation

Highlighted artist credibility and room mockups for lifestyle context

Crafted a calming, neutral color palette to let the photos shine

Optimized for responsiveness, clarity, and smooth browsing