Archive / Frequency - Past by Lia KrupskaArchive / Frequency - Past by Lia Krupska

Archive / Frequency - Past

Lia Krupska

Lia Krupska

Archive / Frequency - Past Meets Future
I didn’t enter the competition, but the brief caught my attention and I wanted to try something with it anyway.
I liked the idea of bringing Korean "Chaekgado" paintings into a Y2K world, with oversized silver apple headphones 🎧, traditional ornaments and a modern take on hanbok. Then I started playing with fisheye perspectives and mixing realistic faces with illustrated details. It grew into a little campaign concept, with posters and frames for a possible motion piece.
It was so much fun turning an old painting into something ultra-modern, mixing traditional Korean details with oversized silver headphones and Y2K vibes.🪩
Just a personal experiment inspired by the brief, not an official Apple collaboration.
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Posted Oct 31, 2026

Archive / Frequency - Past Meets Future I didn’t enter the competition, but the brief caught my attention and I wanted to try something with it anyway. I li...