Brand Identity and Packaging Design for Grain

Creation of the brand identity and packaging design for Grain, a new healthy oat-based snack. The goal was to develop a visual language that communicates natural goodness, high fiber content, and sustainable sourcing, appealing to health-conscious consumers seeking wholesome and convenient snack options.

The Challenge In a crowded market of healthy snacks, Grain needed to stand out. The challenge was to:

Create a brand identity that felt authentic, natural, and trustworthy.

Design packaging that clearly communicated key benefits: "100% Natural," "High in Fiber," and "Sustainably Sourced".

Develop a visual system that was both modern and approachable, resonating with a target audience that values health and environmental responsibility.

Ensure the design was versatile enough for potential future product line extensions.

My design process focused on simplicity, clarity, and a tactile feel to evoke the natural origins of the product.

Grain's core values: purity, natural ingredients, and sustainability. I identified the target audience as active, health-aware individuals who prioritize clean eating and eco-friendly choices. This led me to a strategy emphasizing transparency and a connection to nature.

The logo for "Grain" was crafted to be friendly and organic. The subtle imperfections in the letterforms hint at the natural, unprocessed nature of oats.

Off-White/Cream: Represents the purity, providing a clean and inviting base.

Deep Charcoal/Black: Used for the main "Grain" logo and key information, providing strong contrast and a sense of groundedness. 

The "Splatter" Circle: A central, organic black circle with a textured, almost hand-stamped or splattered edge. This element serves as a focal point for the "Grain" logo and reinforces the natural, unrefined aspect of the product.​​​​​​​

The Solution

The resulting brand identity and packaging convey a message of purity, natural ingredients, and wholesome goodness. The design is:

Distinctive: The unique "splatter" graphic and circular text arrangement make Grain recognizable on the shelf.

Honest: The natural color palette and organic textures communicate authenticity.

Informative: Key product benefits are clearly highlighted, aiding consumer decision-making.

Appealing: The overall aesthetic is modern, clean, and inviting, attracting health-conscious consumers.

This branding positions Grain as a trustworthy and desirable choice for those seeking a genuinely healthy and delicious oat-based snack.

PROJECT LINK: https://dribbble.com/shots/26264535-GRAIN