The Facebook Conversion API (CAPI) is like the secret weapon for accurate ad tracking 🔥
Here’s the deal 👇
When someone visits your site, not all actions (like Add to Cart, Checkout, or Purchase) get tracked by the Facebook Pixel anymore — thanks to privacy updates, ad blockers, and iOS changes.
That means Facebook’s algorithm loses key data that helps optimize your ads 😬
That’s where CAPI comes in.
It sends event data directly from your server to Facebook — no cookies, no browser issues, no data loss.
👉 I help businesses and agencies set up Meta Pixel + Conversion API the right way — for Shopify, WordPress, Webflow, or custom sites.
The Facebook Conversion API (CAPI) is like the secret weapon for accurate ad tracking 🔥
Here’s the deal 👇
When someone visits your site, not all actions (l...