Alex Olshonsky - Coaching site design & dev

Alex Olshonsky — a Silicon Valley-entrepreneur, turned-somatic therapist, addiction specialist, and executive coach — needed a digital home reflecting his hybrid expertise in psychology, leadership, and spiritual inquiry. The website (https://www.alexolshonsky.com/) was designed to unify his diverse roles while prioritizing growth in his executive coaching practice.

Simplify Complexity: Showcase 3+ professional identities (writer, coach, therapist, etc.) without overwhelming visitors

Coaching Focus: Position executive coaching as the primary conversion driver

Brand Alignment: Mirror Alex’s blend of Silicon Valley pragmatism and somatic therapy’s embodied wisdom

Community Building: Highlight his Deep Fix newsletter/podcast (4k+ subscribers), Natura Care non-profit, and Sons of Now Men's group.

Collapsed 6+ service offerings into 3 intuitive categories (Leadership Coaching, Writing, Programs)

Created dedicated hubs for his Deep Fix content and Programs (Alex's course, Natura Care Program, SONs Men's group)

Prioritized coaching CTAs while maintaining accessibility to other services

Monochromatic palette with sage green accents to balance tech professionalism and therapeutic calm

Custom line-drawn icons for somatic therapy/meditation concepts

Responsive layouts adapting from boardroom-crisp desktop to meditative mobile flow

Replaced jargon with client-focused copy (“Build lives too fulfilling to numb”)

Strategic “My Story” section leveraging Alex’s recovery-to-leadership narrative

Client testimonials positioned alongside certification badges (Hakomi Method, Yoga Alliance)

Scroll-triggered fade-ins for meditation/coaching content sections

Dynamic hover states on service cards mimicking somatic “body awareness” principles

Mobile-first animations ensuring smooth performance across devices

300% increase in executive coaching inquiries within 3 months post-launch

42% longer session duration compared to previous site (per Google Analytics)

Deep Fix newsletter subscriptions grew via integrated promotional modules