NextFarm, an animal feed and livestock equipment business operating in Italy and Morocco, needed a website that actually worked for their audience. Mohamed had a template and a few ideas, but the challenge was clear: the site had to be simple, intuitive, and foolproof for farmers and agents who aren’t very tech-savvy. It needed to showcase products without overwhelming visitors — and still feel professional. Oh, and it all had to be in French.

We kicked things off by crafting and refining the copy with Mohamed to make sure it spoke clearly to his audience. Then we tailored the design to match the brand guidelines, keeping everything simple, clean, and easy to navigate. The real challenge? Building a dynamic filtering system capable of sorting hundreds of products across 30+ categories — all managed through a single CMS collection. Since Mohamed preferred customers to contact his team rather than order online, we made each product instantly actionable with WhatsApp and email buttons. To make the site feel polished and unique, I also created custom icons and a hero image using AI, giving it personality without clutter.

After adding all the products and running thorough testing, the website was launched successfully, fully functional and ready for NextFarm’s audience.