In 2021, I created some limited edition labels for Kopparber...

Jem

Jem Sheldon

In 2021, I created some limited edition labels for Kopparberg's "To Firsts That Last". The concept targeted young creatives by using vintage fashion to celebrate freedom and self-expression. Each design captures a defining era: Strawberry & Lime (70s), Mixed Fruit (80s), and Pear (90s), creating a visual timeline that connects personal fashion style with personal taste. United under my original tagline, "The times may change but good taste never will," this work links Kopparberg to lasting cultural moments and a sense of liberation!
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Posted Oct 16, 2025

In 2021, I created some limited edition labels for Kopparberg's "To Firsts That Last". The concept targeted young creatives by using vintage fashion to celeb...