ProdLynx is a cutting-edge analytics tool that leverages data-backed insights to help Amazon sellers increase conversion rates. This tool is designed to navigate the complexities of the global e-commerce landscape by providing sellers with comprehensive, actionable analytics derived from over 50 unique data points.
Key Features of ProdLynx include:
Intelligent Web Scraper: Dynamically scrapes data from any Amazon domain across 13 different global launches. The ability to access and process public search and product data on a vast scale provides users with a wide-ranging overview of the market.
Detailed Analytics: Draws insights from a wide array of data, enabling sellers to make more informed and effective product decisions. The data-driven approach of ProdLynx offers valuable perspectives on product trends, market dynamics, and customer behavior.
Conversion Optimization: ProdLynx is designed to help Amazon sellers maximize their conversion rates. By providing a deep understanding of the market and user behavior, sellers can optimize their product offerings, pricing, and marketing strategies.
Global Reach: By covering data from 13 global Amazon launches, ProdLynx offers a comprehensive understanding of different geographical markets. This feature allows sellers to identify potential markets and design region-specific strategies.
The tech stack for this project included ReactJS, NodeJS, ExpressJS, Python, Puppeteer, and RestAPI, combining to create a robust and reliable analytics platform.
Through ProdLynx, I've offered a solution that combines technology and data analytics to elevate Amazon sellers' decision-making processes. This project has proven to be a stepping stone in understanding the profound impact of data analysis in shaping the e-commerce landscape and optimizing conversions.
