Ford is launching its new All-Electric Ford Explorer SUV globally. How can we flip the traditional in-person car reveal?

Together with the IMAGINATION team, we delivered a digital-first brand experience to launch the new All-Electric Ford Explorer setting a new standard for brand experiences in the automotive industry.

I was the Associate Creative Director (ACD) of the project, leading the creative of the virtual test drive and coordinating the different team members: Creative Direction, UX/UI designers, copywriters, Unreal developers, project management, client and technical development team.

The full branded experience has won the following awards:

Winner in the Campaign Experience Awards 2024 in the category ‘Virtual Experience B2C’.

Creativepool Awards 2024: Branded Content, Digital Media and Wave.

Campaign Tech Awards 2024: Best Audience Engagement.

Campaign Tech Awards 2024: Consumer Goods and Retail Campaign.

Nominee in The Webby Awards 2024 as ‘Best Feature’ in the AI, Metaverse and Virtual category.