Digital Brand Experience: Virtual Test Drive Ford Explorer
Alberto Rivero
Digital Brand Experience: Virtual Test Drive
Brief
Ford is launching its new All-Electric Ford Explorer SUV globally. How can we flip the traditional in-person car reveal?
Idea
Together with the IMAGINATION team, we delivered a digital-first brand experience to launch the new All-Electric Ford Explorer setting a new standard for brand experiences in the automotive industry.
I was the Associate Creative Director (ACD) of the project, leading the creative of the virtual test drive and coordinating the different team members: Creative Direction, UX/UI designers, copywriters, Unreal developers, project management, client and technical development team.
AWARDS
The full branded experience has won the following awards:
Winner in the Campaign Experience Awards 2024 in the category ‘Virtual Experience B2C’.
Creativepool Awards 2024: Branded Content, Digital Media and Wave.
Campaign Tech Awards 2024: Best Audience Engagement.
Campaign Tech Awards 2024: Consumer Goods and Retail Campaign.
Nominee in The Webby Awards 2024 as ‘Best Feature’ in the AI, Metaverse and Virtual category.
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Posted Jun 27, 2025
Embark on an epic test drive as Ford delivers a digital-first brand experience for the global launch of its new All-Electric Explorer SUV.
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Imagination
