Content and copy that get to the point!✨
A recent study from the Technical University of Denmark submitted that our collective global attention span has contracted due to an overload of information.
Our 12 second attention span, had dropped to about 8 seconds!
With a limited window to grab an audience, strong outlines that are easy to understand keep the attention when too much information can easily lose viewers and readers today.
Harness evocative topics -> Build a greater connection with a reader.
Present a problem ->build towards a solution that your organization supplies.
Clearly communicate subjects that readers can understand.
Present questions that intrigue readers and end users. Challenge readers to get involved by taking action in the form of choosing your product.
Content that allows the audience to see themselves deploying your product, builds a sense of trust.
Taking on the audiences own voice and allowing it to be your own, with solutions in mind bridges the gap and closes the sale.
Lead with credibility and close with value. Copy that speaks to people on a human level is copy that an audience trusts and respects.
2020
